Real Estate Postcard Marketing Tip: Even Postcard Messages Need Strong Headlines

Journalists never fail to stress the importance of a powerful headline. If you fail to create a compelling headline, your audience will move on the next article that catches their attention. This rule also holds true for real estate marketing investors especially when you are launching a direct marketing campaign.

There is not a lot of room in a postcard to write down several of your persuasive arguments. But an attention grabbing and informative headline can get this job done while using less space and requiring less time from your customer.

How can you make strong headlines? Use the direct marketing formula, What’s in it for the customer? You need time to think this over because effective headlines usually don’t get written instantly.

The quickest and easiest way to add muscle to your mailing is to use the tried, tested and true formula of WIIFM What’s In It For Me. Oh, sure, you’re tempted right now to answer this question. But don?t. Not yet at least. Think about it for a while.

To write the most powerful, muscle-bound headline you can, you need to sit down and have a brainstorming session with yourself. Think of every possible benefit a customer could gain from selling his house to you. Don’t worry about the number of benefits. Don’t limit your thinking or your writing. In fact, the more benefits you can put on paper the better!

Narrow down your list and pick the best headlines you have created. It is advisable to start with a huge list of options because you will obviously have more choices as you narrow down your list.

Next, you can test market these different headlines to identify what will get the highest response. All of these steps may seem like a lot of work for just coming up with a few words. But in real estate direct marketing, effective headlines have been proven to remarkably increase customer response rate.

As you develop these stronger ones, you may not want to narrow it done to a single headline. Maybe you have two or even three headlines you like. That’s fine. Why not use them all? Yes, use all three of these. If you truly believe all fill the bill of answering the question What’s In It For Me?? then use all of these headlines. This could be a wonderful opportunity to test the effectiveness of them. In this way you can discover with one works the best. In the next mailing you may want to use only the strongest of these then.

I know. It seems that you?re taking quite a bit of time just creating your headline. That’s exactly the way it should be though. Your headline is just that important. And it’s a fact that you should never forget.

In fact, there’s no reason in the world that the title of this article? Never Underestimate the Power of a Headline? shouldn?t be posted somewhere in your office? someplace prominent. Go ahead, right now. Either handwrite it on a piece of paper someplace or print it off your computer. Hang it somewhere on your desk where you’ll see it all day long. When you remember the true potential your headline has to your postcard marketing campaign ? you’ll experience true success in real estate investing.