It?s true! And you know it! It’s a cardinal rule of direct marketing and as a real estate investor you need to keep it uppermost in your mind if you want to succeed. And while you may think this is only true for longer direct mailings in other industries, it?s even more important with a postcard mailing.

You have to create stronger headlines for postcards because you have limited space to get your message across. Your headline should be direct to the point but at the same time, powerful enough to grab your customers? attention. That is the trick why some real estate investors acquire new customers on a daily basis.

When you write within the confines of the postcard you must get to your point quickly and succinctly. And that makes your headline all the more important and powerful.

The quickest and easiest way to add muscle to your mailing is to use the tried, tested and true formula of WIIFM What’s In It For Me. Oh, sure, you’re tempted right now to answer this question. But don?t. Not yet at least. Think about it for a while.

Once you have sort out your ideas, its time to come up with a powerful headline. Go over through them not once, twice but many times. One useful tip is to use the plural tense that’s right because it highlights the numerous benefits. Sprinkle with action words these make your customers sit up and take notice.

Study them. Once you’ve absorbed them, then you can begin to create various headlines. That?s right! I said headlines in the plural. Don?t settle just on one. Get those inherent creative juices flowing. Power your headlines with strong action verbs.

Next, you can test market these different headlines to identify what will get the highest response. All of these steps may seem like a lot of work for just coming up with a few words. But in real estate direct marketing, effective headlines have been proven to remarkably increase customer response rate.

In addition, you can achieve more success in your real estate postcard marketing if you pay more attention to your customers, and learn what benefits are most valuable to them. These benefits have the strongest emotional connection to your prospective customers. And when these benefits are merged into a headline, you produce a highly potent means of persuasion.

It will take a lot of time and patience. Remember, Rome was not built in one day. You’ll have to do some trial and error at first but once you get the right ?formula? everything will flow smoothly after.

These benefits are the diamonds you use in crafting masterful headlines for your real estate postcard marketing campaign.

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Locating a reputable free list of foreclose homes is challenging. Real
estate investors earn the bulk of their income by purchasing homes
cheap and selling them for a profit. Thus, foreclosed properties are in high
demand. If buying a bank-owned or foreclosed home, you can expect to
save 20 to 50%. The problem lies in accessing a list of foreclosed
properties. Several websites offer listings, however, a subscription fee is
required. While some websites will advertise free listings, there are
advantages and disadvantages to these types of listing services.

Free Foreclosed Listings Come with a Price

If searching for a free online listing of foreclosed homes, you will
come across several websites offering free information. However, the
information provided is usually on a trial basis. The majority of listing
services involve a subscription fee before you can search for a home.

Nonetheless, many services are agreeable to a free trial. Of course,
before you can take advantage of the free trial, you must provide the
listing service with your credit card information. At the conclusion of
the free trial, they will conveniently bill your credit card, and will
continue to do so until you cancel.

Advantages of Free Foreclosed Listings

Although free foreclosed listings are not easily accessible, once you
locate a good list, you have the opportunity to purchase an inexpensive
home. The best way to find a free listing is through a realtor website.
When banks work with realtors to get properties sold, the real estate
agent is given permission to list the homes on their personal or company
site. Moreover, some states will compile a free listing of foreclosed
homes throughout a region.

Free listings are ideal because you can find homes for as little as
$10,000. Furthermore, choosing a home from a free foreclosed listing
allows you to shop for a home without leaving your computer. Free foreclosed
listings include all pertinent information about the home. For example,
property descriptions will point out the home’s square footage, number
of bedrooms, bathroom, additional features, sale price, condition, etc.

Negative Aspect of Free Foreclosed Listings

Unfortunately, a large number of free foreclosed listings are a waste
of time. Because the information is readily available to anyone, most of
the properties are contracted before you receive the list. Real estate
investors are always in search of free listings. Hence, they generally
have the first pick of cheap properties. Moreover, free listings are
not updated on a regular basis. If you are serious about buying a
foreclosed home, spending a few bucks a month for an accurate and useful list
will provide the best results.

View our recommended source for foreclosure listings online

Carrie Reeder is the owner of ABC Loan Guide, an informational website about loans and bad credit mortgage loans.